Once in a while, a brand comes along that truly captures a feeling. We’re living in a time when big-name brands like Nike and Adidas are opting for colors reminiscent of Jeff Gordon’s racecars. Attend any race, and you’ll feel exactly the same. The sea of neon yellow and electric colors is striking, but not in a good way.
Tracksmith is running in the opposite direction. And by doing so, they’re crushing it.
At first glance, I’m reminded of the throwback running spirit. The days when a young guy on the East Coast woke up in the morning, threw on his Harvard t-shirt, and put in some solitary miles along a tree-lined road. I’m not complaining in the slightest.
The independent running company launched in the Summer of 2014. The color schemes feel regal: royal blues and deep reds. And their ad campaigns opt for those East Coast tree-lined backroads in lieu of the populous, ad-soaked world marathons.
And the positives don’t just stop at aesthetics. This brand is fully functional. It’s made by runners, for runners. And yes, the items run a little bit pricey. A pair of shorts is $60, but there’s nothing wrong with adding some investment pieces to your closet. Shop away!
Since it’s just four years old, the collections aren’t as extensive as your Nike or Adidas. But maybe that’s a good thing. As Michelangelo said, “simplicity is the ultimate sophistication.”
In a perfect world, I’d deck myself out in Tracksmith. Until then, here are my dream pieces from their “No Days Off” collection.